How to Track Metrics

To track metrics, use analytics tools such as Google Analytics or social media insights to measure and analyze key performance indicators (KPIs) for your website or online presence. By monitoring metrics like website traffic, conversion rates, bounce rates, and engagement levels, you can gain valuable insights into the effectiveness of your marketing strategies and campaigns.

This data can help guide decision-making and identify areas for improvement, ultimately optimizing your online presence and driving better results. Take advantage of the available tools and continually track and analyze metrics to make data-driven decisions and improve your overall performance.

Key Metrics To Measure Business Success

Tracking key metrics is essential for measuring business success. By monitoring metrics like revenue growth, customer acquisition rate, and customer retention rate, businesses can gain valuable insights into their performance and make data-driven decisions for growth and improvement.

Are you looking to track the success of your business? Monitoring key metrics is essential to understanding how well your business is performing. By measuring the right metrics, you can make informed decisions and identify areas for improvement. Let’s dive into three key metrics that can help you gauge the success of your business.

Revenue And Profit Growth:

• Track your revenue growth: Measure the increase in your overall revenue over a specific period of time, such as monthly or annually. This metric gives you a clear picture of your business’s financial performance.
• Monitor your profit growth: Assess the growth in your profit margin, which is calculated by subtracting your expenses from your revenue. Understanding your profit growth helps you identify the profitability of your business.

Customer Acquisition And Retention Rates:

• Measure your customer acquisition rate: Keep track of the number of new customers you acquire within a certain timeframe. This metric indicates the effectiveness of your marketing and sales efforts.
• Monitor your customer retention rate: Determine the percentage of customers who continue doing business with you over a specific period. A high customer retention rate signifies customer satisfaction and loyalty.

Website Traffic And Conversion Rates:

• Track your website traffic: Measure the number of visitors to your website over a given period. This metric helps you understand the effectiveness of your marketing campaigns and content.
• Monitor your conversion rates: Analyze the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. Conversion rates highlight the efficiency of your website in converting visitors into customers.

By tracking and analyzing these key metrics, you’ll gain valuable insights into the performance of your business. Implementing the necessary changes based on these metrics will help you achieve greater success and growth. Remember, consistent monitoring and optimization of these metrics are crucial for long-term success.

Tracking Metrics For Digital Marketing Campaigns

Tracking metrics is essential for digital marketing campaigns. Learn how to effectively track metrics to measure the success of your campaigns and make data-driven decisions for optimal results.

Digital marketing campaigns require careful monitoring and tracking of key metrics to determine the effectiveness of your strategies and make data-driven decisions. By analyzing various metrics, you can gain valuable insights into your campaign’s performance and optimize your efforts accordingly.

In this section, we will explore three crucial metrics for tracking digital marketing campaigns: Click-through Rates (CTRs), Cost Per Click (CPC), and Return on Ad Spend (ROAS).

Click-Through Rates (Ctrs):

• Click-through rate measures the percentage of people who click on your ad after seeing it. It helps evaluate the relevancy and effectiveness of your ad copy and design.
• To calculate CTR, divide the number of clicks your ad receives by the number of impressions it generates, and multiply by 100.
• A high CTR indicates that your ad captures the attention of your target audience and entices them to engage further. On the other hand, a low CTR may suggest the need for ad optimization or targeting adjustments.

Cost Per Click (Cpc):

• Cost per click refers to the amount you pay for each click on your digital ad. It directly impacts your campaign’s budget and provides insights into your advertising costs.
• Calculating CPC involves dividing the total cost of your ad campaign by the number of clicks it receives.
• Monitoring CPC helps identify cost-effective channels and enables budget allocation optimization. Lower CPCs mean you are acquiring clicks at a reduced cost, maximizing your ROI.

Return On Ad Spend (Roas):

• Return on ad spend measures the profitability of your marketing campaigns by comparing the revenue generated with the advertising costs incurred.
• To calculate ROAS, divide the revenue generated from the campaign by the total ad spend and multiply by 100.
• A high ROAS indicates a profitable campaign that generates more revenue than the investment made. Conversely, a low ROAS may require adjustments to campaign targeting, messaging, or conversion optimization.

Tracking these metrics allows you to fine-tune your digital marketing strategies and optimize your campaigns for better performance. Remember, regular monitoring and analysis of CTRs, CPCs, and ROAS will ensure that your efforts align with your goals and deliver measurable results.

Analyzing User Engagement Metrics

User engagement metrics can be effectively tracked through sophisticated analytics tools. By analyzing metrics such as click-through rates, time spent on page, and bounce rates, businesses can gain valuable insights into user behavior and tailor their strategies accordingly.

User engagement metrics provide valuable insights into how visitors interact with your website. By tracking these metrics, you can gain a deeper understanding of user behavior and make informed decisions to improve your site’s performance. In this section, we will focus on three important user engagement metrics: session duration, bounce rates, and pages per session.

Let’s dive in!

Session Duration:

• The amount of time a user spends on your website is an essential metric for measuring engagement. Here’s why session duration matters:
• Longer sessions indicate that users find your content valuable and engaging.
• Shorter sessions may suggest that users are not finding what they’re looking for or encountering usability issues.
• Analyzing session duration can help you identify areas for improvement and optimize your website’s user experience.

Bounce Rates:

• Bounce rate refers to the percentage of users who leave your website after viewing only one page. It’s crucial to understand bounce rates as they reflect user engagement on a fundamental level. Consider the following points:
• High bounce rates may indicate that visitors are not finding the information they need or that your site doesn’t meet their expectations.
• Monitoring bounce rates across different pages can help you pinpoint specific areas that require attention, such as landing pages or poorly performing content.
• By analyzing bounce rates, you can refine your content strategy, improve page design, and enhance the user experience to reduce bounces.

Pages Per Session:

• Pages per session provides insights into how many pages users view during a single visit. This metric can reveal valuable information about engagement and site navigation. Let’s explore its significance:
• A higher number of pages per session suggests that users are actively exploring your website, engaging with your content, and finding it relevant.
• A lower pages per session count might indicate that users are not finding enough internal links or relevant content to keep them engaged.
• By analyzing pages per session, you can identify successful content that encourages users to explore further. It can also help you optimize your site structure and internal linking strategy to enhance user engagement.

Social Media Interactions:

• Social media interactions are an essential aspect of user engagement metrics, enabling you to measure the impact of your website’s content on social platforms. Here’s why they matter:
• Tracking social media interactions helps you understand the reach and popularity of your content beyond your website.
• It allows you to identify which content resonates most with your audience, driving traffic and increasing engagement.
• By analyzing social media interactions, you can adjust your content strategy to focus on creating the type of content that performs well on various social media channels.

Understanding and monitoring user engagement metrics such as session duration, bounce rates, pages per session, and social media interactions are crucial for optimizing your website’s performance. Utilize these metrics to identify opportunities for improvement, enhance user experience, and drive higher engagement on your website.

Credit: www.jmagroup.com

Utilizing Google Analytics For Data Insights

Discover the power of Google Analytics in tracking metrics and gathering valuable data insights. Gain a deeper understanding of user behavior and optimize your website’s performance for maximum impact.

Google Analytics is a powerful tool that provides valuable data insights about your website’s performance. By utilizing this tool effectively, you can track various metrics and gain a deeper understanding of your audience, evaluate the success of your marketing efforts, and make data-driven decisions.

In this section, we will explore how to set up goals and conversions, analyze audience demographics, and monitor traffic sources using Google Analytics.

Setting Up Goals And Conversions:

You can measure the success of your website by setting up goals and tracking conversions through Google Analytics. Here’s how:

• Define your goals: Determine the actions you want your website visitors to take, such as completing a purchase, signing up for a newsletter, or filling out a contact form.
• Configure goals in Google Analytics: Set up specific goals in your Google Analytics account by defining the type of conversion you want to track, the pages or events associated with the goal, and the value of each conversion.
• Track goal conversions: Once you’ve set up goals, Google Analytics will start tracking conversions and providing you with valuable insights about the success of those goals. You can monitor the number of conversions, conversion rates, and even the specific path visitors took to complete the conversion.

Setting up goals and conversions allows you to measure the effectiveness of your website and optimize your marketing strategies accordingly.

Analyzing Audience Demographics:

Understanding your audience demographics is crucial for effective targeting and tailoring your marketing messages. Here’s how to analyze audience demographics in Google Analytics:

• Access the Audience Overview report: Log in to your Google Analytics account and navigate to the Audience section. Click on the Overview report to get an overview of your website’s audience demographics.
• Explore demographic data: In the Audience Overview report, you can view various demographic data such as age, gender, and location of your website visitors. This information helps you understand the characteristics of your target audience.
• Use demographic insights for optimization: By analyzing audience demographics, you can identify opportunities for targeting specific age groups or regions, creating personalized content, or adjusting your marketing campaigns to better align with your audience’s preferences.

Monitoring audience demographics empowers you to enhance your marketing strategies and create a more personalized user experience.

Monitoring Traffic Sources:

Knowing where your website traffic is coming from is vital to understanding the effectiveness of your marketing channels and campaigns. Here are steps for monitoring traffic sources in Google Analytics:

• Go to the Acquisition Overview report: In your Google Analytics account, navigate to the Acquisition section and click on the Overview report. This report provides an overview of the different channels driving traffic to your website.
• Analyze traffic sources: In the Acquisition Overview report, you can explore various traffic sources such as organic search, direct traffic, referral traffic, social media, and paid search. By understanding which sources are driving the most traffic and conversions, you can allocate your resources effectively.
• Dive deeper into traffic source data: Google Analytics offers detailed reports for each traffic source category, allowing you to analyze metrics like bounce rate, session duration, and conversion rates. This helps you identify the most effective channels for driving high-quality traffic to your website.

Monitoring traffic sources enables you to optimize your marketing efforts by focusing on the channels that bring the most valuable visitors to your website.

By utilizing Google Analytics for data insights, you can gain valuable information about your website’s performance, audience demographics, and traffic sources. This knowledge empowers you to make informed decisions and optimize your marketing strategies for better results.

Implementing Conversion Tracking

Implementing conversion tracking is crucial to effectively track and analyze metrics. By setting up the right tools and codes, businesses can gain valuable insights into user behavior, optimize campaigns, and improve overall conversions.

Using Conversion Pixels

Conversion pixels are a powerful tool in tracking metrics for your website. By implementing conversion pixels, you can gain valuable insights into the actions taken by your website visitors. Here are some key points to consider when using conversion pixels:

• Conversion pixels are small snippets of code that are placed on your website’s pages. These pixels are triggered when a specific action is taken by a visitor, such as making a purchase or filling out a form.
• By using conversion pixels, you can track the effectiveness of your marketing campaigns. This allows you to see which campaigns are driving the most conversions and adjust your strategies accordingly.
• Conversion pixels can be used to track various types of conversions, including online sales, lead generation, email sign-ups, and more. This flexibility allows you to tailor your tracking to the specific goals of your website.
• Implementing conversion pixels is typically a straightforward process. Most advertising platforms provide step-by-step instructions on how to place the pixels on your website. Additionally, there are various plugins and third-party tools available to simplify the process.

Tracking E-Commerce Transactions

For e-commerce websites, tracking transactions is essential to understanding the success of your online store. Here are a few points to keep in mind when tracking e-commerce transactions:

• E-commerce tracking allows you to monitor important metrics, such as the number of purchases, revenue generated, and average order value. These insights can help you identify trends and make data-driven decisions to optimize your online store.
• To track e-commerce transactions, you will need to integrate your website with an analytics platform, such as Google Analytics. This will require adding a tracking code to your website’s pages, similar to conversion pixels.
• Once your e-commerce tracking is set up, you will be able to view detailed reports on your sales performance. These reports can show you which products are selling the most, where your customers are coming from, and other valuable data.
• E-commerce tracking can also help you analyze your conversion funnel. By identifying potential drop-off points in the purchasing process, you can make improvements to increase your conversion rate.

Measuring Lead Generation

If your website focuses on lead generation, implementing proper tracking is crucial for measuring your success. Here are a few points to consider when measuring lead generation:

• Lead generation tracking allows you to determine the effectiveness of your lead capture strategies. By tracking metrics such as form submissions, email sign-ups, or phone inquiries, you can gauge the quality and quantity of leads generated.
• Just like with conversion pixels and e-commerce tracking, setting up lead generation tracking requires adding tracking codes to your website. This can be done through various tools and platforms.
• By analyzing the data from your lead generation tracking, you can identify trends and patterns that can help you optimize your lead generation efforts. For example, you may discover that a particular landing page or lead magnet is generating a higher conversion rate.
• Measuring lead generation is not limited to online interactions. If your business involves offline lead generation, consider implementing call tracking or other tracking methods to capture data on leads generated through phone calls or in-person interactions.

With the implementation of conversion pixels, tracking e-commerce transactions, and measuring lead generation, you can gain valuable insights into the performance of your website. These tracking methods enable you to make data-driven decisions to optimize your marketing efforts and drive more conversions.

Leveraging Crm Systems For Metric Tracking

Leverage CRM systems to effectively track metrics and gain valuable insights. Optimize business performance by harnessing the power of data-driven decision making.

With the ever-increasing importance of data-driven decision making, tracking metrics has become a crucial aspect of any business strategy. Leveraging Customer Relationship Management (CRM) systems can provide valuable insights into key performance indicators, allowing businesses to optimize their marketing efforts and ultimately drive growth.

In this section, we will explore how integrating CRM with digital marketing channels, analyzing Customer Lifetime Value (CLV), and tracking sales funnel performance can help businesses make data-backed decisions and maximize their ROI.

Integrating Crm With Digital Marketing Channels:

• CRM systems can be integrated with various digital marketing channels, such as email marketing platforms and social media advertising platforms.
• This integration allows for seamless tracking of customer interactions and engagement across multiple channels.
• By connecting CRM with digital marketing channels, businesses can gain a comprehensive view of customer behavior and preferences.
• The integration enables targeted marketing campaigns, personalized customer experiences, and better customer segmentation.
• With real-time data synchronization, businesses can ensure consistent and up-to-date customer information across all marketing channels.

Analyzing Customer Lifetime Value (Clv):

• Customer Lifetime Value (CLV) is a metric that helps businesses understand the total value a customer brings to their organization over the entire duration of their relationship.
• By analyzing CLV, businesses can determine the worth of acquiring and retaining customers, as well as identify opportunities for cross-selling and upselling.
• CRM systems provide a wealth of data that can be used to calculate CLV, including purchase history, customer demographics, and average order value.
• Armed with CLV insights, businesses can make informed decisions about customer acquisition costs and retention strategies.
• CLV analysis can also help businesses identify their most valuable customers and tailor marketing efforts accordingly.

Tracking Sales Funnel Performance:

• The sales funnel is a visual representation of the customer journey, from initial awareness to the final purchase.
• CRM systems can track and measure key metrics at each stage of the sales funnel, providing valuable insights into the effectiveness of marketing efforts.
• By monitoring metrics such as lead conversion rates, average deal size, and sales cycle length, businesses can identify bottlenecks and optimize their sales process.
• CRM systems enable the segmentation of leads based on various attributes, helping businesses identify high-quality leads and prioritize follow-up activities.
• With real-time visibility into sales funnel performance, businesses can make data-driven decisions to improve conversion rates, increase revenue, and enhance overall sales efficiency.

Leveraging CRM systems for metric tracking can provide businesses with a competitive edge in today’s data-driven landscape. By integrating CRM with digital marketing channels, analyzing CLV, and tracking sales funnel performance, businesses can gain valuable insights that drive growth, optimize marketing efforts, and maximize ROI.

Start harnessing the power of CRM systems and unlock the potential of your data to elevate your business to new heights.

Defining Clear Objectives And Kpis

To effectively track metrics, it is crucial to define clear objectives and key performance indicators (KPIs). By setting specific goals and identifying the relevant metrics to measure progress, businesses can gain valuable insights and make data-driven decisions.

Aligning Metrics With Business Goals

To effectively track metrics, it is essential to align them with your business goals. This ensures that the data you collect is relevant and provides valuable insights. By aligning metrics with business goals, you can track progress, measure success, and make informed decisions.

Here’s how to do it:

• Identify your business goals: Start by clearly defining your business objectives. What do you aim to achieve? Whether it’s increasing revenue, improving customer satisfaction, or expanding your market share, understanding your goals is crucial.
• Determine key performance indicators (KPIs): Once you have your business goals defined, identify the specific metrics that will indicate progress toward those goals. These are your key performance indicators or KPIs. For example:
• Revenue growth: Track metrics such as total sales, average order value, or conversion rate.
• Customer satisfaction: Use metrics like Net Promoter Score (NPS), customer retention rate, or customer feedback scores.
• Market share expansion: Monitor metrics such as website traffic, market penetration rate, or new customer acquisition.
• Ensure relevance and measurability: When selecting metrics, ensure they are directly related to your business goals and can be easily measured. For instance, if your goal is to improve customer satisfaction, tracking social media mentions or customer support response time can provide valuable insights.
• Set realistic targets: To make your objectives actionable, set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. This framework ensures that your objectives are clear, attainable, and have a specific timeline for completion. For example, increase customer satisfaction by 10% within six months.
• Regularly review and adjust: As your business evolves, so will your goals and KPIs. It’s important to regularly review the effectiveness of your metrics and make adjustments as needed. Stay agile and adapt your tracking strategy to reflect the changing needs of your business.

By aligning your metrics with your business goals, you can accurately measure progress and guide your decision-making process. Remember to regularly review and refine your tracking strategy to ensure you stay on track towards achieving your objectives.

Regular Monitoring And Reporting

Regular monitoring and reporting of metrics is essential for effectively tracking the progress of your business. By consistently keeping an eye on key data points, you can make informed decisions and optimize your strategies for better results.

Monitoring and reporting on your metrics is crucial for understanding the performance of your website and marketing efforts. It allows you to identify trends, track progress, and make informed decisions based on data. In this section, we will explore the importance of establishing regular reporting cycles, utilizing automated reporting tools, and identifying trends and insights.

Establishing Regular Reporting Cycles

Regular reporting cycles ensure that you consistently evaluate your metrics and gain valuable insights into your website’s performance. By implementing a structured reporting schedule, you can effectively track changes over time and identify patterns that may affect your business. Here’s how you can establish regular reporting cycles:

• Determine the appropriate reporting frequency: Depending on your business objectives and the nature of your metrics, you may choose to report on a weekly, monthly, or quarterly basis.
• Define key performance indicators (KPIs): Identify the metrics that align with your goals and provide a comprehensive overview of your website’s performance. Examples include organic traffic, conversion rates, bounce rates, and keyword rankings.
• Set clear reporting objectives: Clearly define what you aim to achieve through your reporting efforts. This will help ensure that you focus on the most relevant metrics and filter out unnecessary data noise.
• Create customized reports: Tailor your reports to include the specific metrics that matter most to your business. This will enable you to gain a deeper understanding of your website’s strengths and weaknesses.

Utilizing Automated Reporting Tools

Automated reporting tools can significantly streamline the tracking and reporting process, saving you time and effort. These tools not only provide real-time data but also generate comprehensive reports that can be easily shared with stakeholders. Consider the following benefits of using automated reporting tools:

• Data accuracy and consistency: Automated tools eliminate the risk of human error and ensure that your reports are consistent and accurate.
• Time efficiency: By automating the reporting process, you can free up valuable time that can be spent on analyzing the data and deriving actionable insights.
• Customization options: Most reporting tools allow you to customize your reports to fit your specific needs. You can choose the metrics you want to include, the format of the report, and the frequency of updates.
• Integration capabilities: Many reporting tools integrate with other platforms such as Google Analytics, allowing you to gather data from multiple sources and consolidate it into a single report.
• Real-time data monitoring: With automated reporting tools, you can access up-to-date data at any time, enabling you to respond quickly to changes and make data-driven decisions.

Identifying Trends And Insights

Tracking metrics alone is not enough; you need to identify trends and extract valuable insights from the data. By recognizing patterns and understanding the underlying causes, you can optimize your website and marketing strategies. Here are some tips to help you identify trends and gain meaningful insights:

• Compare data over time: Analyze how your metrics change from one reporting period to another to identify recurring patterns or significant shifts. Look for upward or downward trends and investigate the factors influencing them.
• Perform segmentation analysis: Break down your data into smaller segments to gain more granular insights. For example, analyze metrics by traffic source, device type, or geographical location. This allows you to identify specific factors that impact performance.
• Conduct competitor analysis: Benchmarking your metrics against your competitors can provide valuable insights. Identify areas where you outperform them and areas that require improvement.
• Seek correlations and causations: Look for relationships between different metrics and determine if any metrics directly influence others. Understanding these relationships can help you optimize your marketing strategies and improve overall performance.

Regular monitoring and reporting play a crucial role in understanding your website’s performance and making data-driven decisions. By establishing reporting cycles, utilizing automated tools, and identifying trends and insights, you can gain a deeper understanding of your metrics and optimize your website for success.

Continuous Optimization And A/B Testing

Continuous optimization and A/B testing are key strategies for tracking metrics and improving performance. By constantly analyzing and testing different variations, businesses can make data-driven decisions to enhance their online presence and achieve better results.

Identifying Areas For Improvement

• Start by analyzing your current metrics and identifying areas where you can improve. This can include conversion rates, bounce rates, click-through rates, and other relevant data points.
• Look for patterns or trends in your data that indicate areas for potential optimization. For example, if you notice a high bounce rate on a specific landing page, that could be an indication that the page needs improvement.
• Consider the goals of your website or campaign and determine which metrics are most important for measuring success. This will help you prioritize which areas to focus on for optimization.
• Use tools like Google Analytics or other analytics platforms to track and monitor your metrics. These tools provide valuable insights into user behavior and can help you pinpoint areas for improvement.

Conducting A/B Tests To Optimize Performance

• A/B testing is a powerful technique for optimizing your website or marketing campaigns. It involves creating two or more versions of a web page or campaign element and testing them against each other to determine which version performs better.
• Start by identifying the element you want to test, such as a headline, call-to-action button, or layout. Make sure you have a clear hypothesis for how the different versions will perform.
• Split your audience into randomized groups and show each group a different version of the element you are testing. Measure the performance of each version using the relevant metrics.
• Analyze the data from your A/B test to determine which version performed better. Use statistical significance testing to ensure that the results are reliable.
• Implement the winning version of the element and continue to test and iterate to further optimize your performance.

Iterating And Refining Strategies

• Optimization is an ongoing process, and it’s important to continuously iterate and refine your strategies based on data and insights.
• Regularly review your metrics and analyze the performance of your various elements and strategies. Look for opportunities to make improvements and adjustments.
• Take a data-driven approach to decision-making. Use the insights from your analytics tools to guide your optimization efforts.
• Test new ideas and strategies and compare their performance against your existing elements.
• Stay up-to-date with industry trends and best practices, as they can inform your optimization strategies.

By following these steps and continuously optimizing your metrics through A/B testing and iteration, you can ensure that your website and marketing campaigns are always improving and performing at their best.

Frequently Asked Questions For How To Track Metrics

How Do You Track Key Metrics?

To track key metrics, use analytics tools like Google Analytics. Set up goals, create customized reports, and analyze data to measure performance.

What Are The 4 Key Metrics Tools?

The four key metrics tools are Google Analytics, SEMrush, Moz, and Ahrefs.

Why Do We Track Metrics?

Tracking metrics helps us measure performance, monitor progress, and make data-driven decisions.

How Can I Track Metrics Effectively?

To track metrics effectively, use a combination of data analytics tools and set clear goals. Identify key performance indicators (KPIs) and regularly monitor them. Use tools like Google Analytics to track website metrics, social media analytics tools for social media metrics, and CRM tools for customer metrics.

Analyze the data to gain insights and make data-driven decisions.

Conclusion

Tracking metrics is an essential aspect of any successful business. It allows you to measure and evaluate the effectiveness of your strategies, identify areas for improvement, and make data-driven decisions. By understanding the metrics that matter most to your business, you can not only track your progress but also uncover insights that can drive growth.

With the right tools and techniques, tracking metrics becomes a streamlined and efficient process. From setting clear goals and objectives to selecting the right key performance indicators (KPIs), each step plays a crucial role in accurately measuring your success. Leveraging technology and data analytics tools empowers you to collect and analyze data in real-time, gaining a deeper understanding of your audience, website performance, and marketing campaigns.

Remember, tracking metrics is not a one-time task but an ongoing process. Regularly monitor and analyze your metrics, keeping a pulse on your business’s performance. By staying up-to-date with the latest trends and innovations in the field of metrics tracking, you can remain competitive and optimize your strategies for long-term success.

Tracking metrics is a necessary practice for businesses to thrive in today’s dynamic marketplace. By leveraging the power of data, you can gain valuable insights, make informed decisions, and drive growth. So, invest your time and resources in establishing a robust metrics tracking system to stay ahead of the curve and achieve your business goals.